In today's internet more and more people are using mobile devices to browse. Unfortunately, websites that are designed for a desktop often don't work well, or aren't easy to use, on a touch screen based device. To account for this, many firms have turned to creating mobile versions of their website. Unfortunately creating a mobile version of a website can be costly to create and maintain. It essentially doubles the cost of maintenance, updates and creation. Mainly because it is essentially two different websites.
Every small business is looking for ways to gain more exposure in the marketplace. That's because more exposure generally leads to more customers, sales, revenues and eventually profits.
How can having a website help?
Marketing your website online is often hard, it isn't easy building backlinks and boosting your search engine ranking seems, almost insurmountably hard. Businesses often use backlink exchanges, comments on dofollow blogs and other low-cost SEO techniques.
Presently, submitting your website to directories and commenting on dofollow blogs is acceptable to google, but they've changed their mind about Link Exchange and marked it as a "bad practice."